The idea behind this collection of film taglines is that the title of 'Retribution' ultimately represents the aspect of revenge. In our trailer the possessed girl is taking revenge on her group of friends as a result of them making her an outcast and neglecting her from their social group. Therefore to keep the tagline in touch with the title we have tried to interpret the word revenge or something that closely relates, our favorable tagline at the moment is 'no sweeter revenge' this is because, it seems quite sinister and emphasizes the strange and eerie aspect of the horror genre. The least favorable tagline is 'nothing sweeter' this is because it doesn't really have the full impact that the others have due to it being short and not giving that much away. It also isn't very clear that the tagline is the horror genre, this could mean anything, it could easily be the tagline for a child's film not a horror.
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